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m e n s w e a r
Influenced by the city of New Haven, Connecticut, and the nearby Yale University, GANT plays a major role in shaping the Ivy League Look.
GANT is recognized as the brand that brought button-down shirts to the mass-market. The company also introduced an award-winning button tab and the "locker loop" to the back of its shirts.
GANT’s success was built on unprecedented use of colour, form, and fabric, plus unrivaled attention to detail.
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