Influenced by the city of New Haven, Connecticut, and the nearby Yale University, GANT plays a major role in shaping the Ivy League Look.

​

GANT is recognized as the brand that brought button-down shirts to the mass-market. The company also introduced an award-winning button tab and the "locker loop" to the back of its shirts.

​

​GANT’s success was built on unprecedented use of colour, form, and fabric, plus unrivaled attention to detail.